EMPLOYEE SPOTLIGHT AN INTERVIEW WITH CUSTOM CUBES CREATIVE DIRECTOR, JESSIE SMITH
For a lot of people, the creative process is somewhat of a mystery. Read on to see how Custom Cube's Creative Director, Jessie Smith, steers the design process from conceptualization to the final product, ensuring that each marketing piece and storage solution aligns with our values, market trends, and customer preferences
Every one of Custom Cube’s custom storage units is built from pure innovation, ingenuity, and integrity. Our product is solid and speaks for itself. However, what truly sets us apart at Custom Cubes is our exceptional team. Custom Cube’s employees are the backbone of our company. This group of creative, witty, friendly, fun, and personable go-getters is truly remarkable. For this week’s post, we offer you an employee spotlight on our Creative Director, Jessie Smith.
For a lot of people, the creative process is somewhat of a mystery. Read on to see how Custom Cube’s Creative Director, Jessie Smith, steers the design process from conceptualization to the final product, ensuring that each marketing piece and storage solution aligns with our values, market trends, and customer preferences. Her creative process is dynamic and requires adaptability to stay relevant in our ever-changing storage industry.
With a degree in architecture from CU Boulder and over 10 years of experience as a creative professional, Jessie has the perfect combination of right-brain imagination and left-brain skills. Her experience prior to Custom Cubes includes working as a freelance designer with leading brands, such as CP+B, Lululemon, Jose Cuervo, Core Power Yoga, and more.
At Custom Cubes, Jessie uses a combination of expertise in architecture, graphic design, marketing, and photography to shape our brand identity, visual aesthetics, and overall creative strategy. And as part of the Custom Cubes culture, teamwork drives innovation. The marketing group collaborates with the entire Custom Cubes team to generate creative ideas for campaigns, promotions, or branding initiatives. As we like to say, “Teamwork is dreamwork!”
“In cultures of teamwork, collaboration is a shared and important value. In these cultures, teamwork is at the center of all thinking, planning, and decision-making. Goals are shared and communication across teams happens often. Healthy teams will engage employees and drive business results.”
While our team members are outgoing and approachable, there are intriguing sides to everyone that might surprise you. To provide you with a deeper insight into Custom Cubes employees, we love sharing employee spotlights. These insightful features shine a light on the diverse talents and personalities that comprise our exceptional team. Gain an insider’s perspective on what fuels the innovation within the Custom Cubes team.
WE ARE PLEASED TO PRESENT THE LATEST EMPLOYEE SPOTLIGHT ON OUR CREATIVE DIRECTOR, JESSIE SMITH:
What is something about yourself that most people do not know?
I’m a “treasure hunter” by nature, and this is reflected in my hobbies. I pan for gold, globe-trot Google Earth, go on nature walks, peruse antique stores, and scuba dive. The world is full of unique items waiting to be noticed. I am always looking for the next remarkable thing.
If you are having a difficult day, what helps?
Unwind with my family, then sleep on it. Most of my stress does not carry over into the next day. And for the ones that do, I tend to wake up with better insight and solutions than what I went to bed with.
Say you are forced to completely change your career, what would you choose to do instead?
Switching gears completely, I’d leave my home state of Colorado and move towards water. I’d seek a career that allows me to work with marine life and focus on ocean conservation.
Tell us about your ideal vacation. If you could only bring a backpack for the week, what would you bring?
My ideal vacation is anywhere I have not been before. I’d bring the necessities (phone, wallet, keys) and my camera – the rest will sort itself out.
When you were 10 years old, what did you imagine you would be doing now?
Growing up, I wanted to design backgrounds and environments for video games. The freedom and room to play within world-building totally captured me. This is what led me to a degree in architecture, as I wanted to continue to explore the world spatially. I get to apply these skills and passions at Custom Cubes every day – something I am very grateful for!
Favorite movie?
Just one?! Impossible. I love all movies bizarre and macabre. Joker by Todd Phillips is fantastically dark, Death Proof by Quentin Tarantino is a wild ride, and The Witch by Robert Eggars is filled with suspense.
Best sandwich?
All the veggies, hold the meat.
ABOUT Custom Cubes
At Custom Cubes, we value the connections we have with each other, our clients, and partners. And we are all genuinely proud of our product and our company culture. At the core, Custom Cubes uses a hands-on approach to business that is carried throughout everything we do. When we need to talk, we pick up the phone. If there are questions, we demo our product. And when we’re intrigued with something new, we give it a try. If a team member needs help, we offer it. When our community needs support, we lend our resources. With compassion and innovative ways of “thinking outside of the box,” anything is possible. That’s our culture.
When building Custom Cubes, Rod Bolls set out to create a company that prioritizes a balance between working hard and playing hard. He aligns a strong business model with a strong team and a sustainable work environment. To achieve an ideal company culture, Rod nurtures every relationship. For example, this includes customers, partners, vendors, local non-profits, neighborhood sports teams, and museums. Our products include drive-up self-storage units, relocatable self-storage units, portable storage containers, moving containers, and restoration containers.
Custom Cubes units can help you increase your business’ revenue-generating space with units in a variety of sizes, including our new 10 x 20 units and our 8 x 20 units. Our portable containers and relocatable self-storage units are flexible, stackable, and beautiful! Custom Cubes is here to ensure that our products help you achieve your business goals.
Check out
www.boxwell.co or call
(303) 317-5850 today!
